Guillermo Gómez-Peña screening • Rancho Shampoo performance
July 20, 2023, at MCASD

700 Prospect St., La Jolla, CA 92037
5:00 - 7:00 pm in Jacobs Hall
FREE for MCASD’s Third Thursday

Our ongoing partnership with MCASD responds to works on display, presenting rare artist videos and live performances. July’s collaboration responds to Celia Àlvarez Muñoz, featuring video work by Guillermo Gómez-Peña, Adriene Jenik, Roberto Sifuentes (El Naftazteca: Cyber-Aztec TV for 2000 A.D.) and a performance by Rancho Shampoo.

El Naftazteca: Cyber-Aztec TV for 2000 A.D.
Guillermo Gómez-Peña, Adriene Jenik, Roberto Sifuentes

(1995, 58 min, color, sound, video)

Interrupting the nightly news in an act of guerrilla television, Gómez-Peña returns to the persona of a Chicano-Aztec veejay—"The Mexican who talks back, the illegal Mexican performance artist with state of the art technology"—to elaborate the complications of American identity. This post-NAFTA Cyber Aztec pirate commandeers the television signal from his underground "Vato bunker", where virtual reality meets Aztec ritual. Gómez-Peña embodies the doubly radical Chicano performance artist, delivering radical ideas through a radical form of entertainment.
Rancho Shampoo & the Indian Dub Orchestra

Guillermo Estrada (Rancho Shampoo) holds a BA in History and an MFA from UCSD in Visual Art. Within the visual arts, his work is developed between the performative, music, and film. He is co-founder of the festival "Doña Pancha Fest" and Director of the audiovisual project "La Catedral del Underground.”

Rancho Shampoo and the Indian Dub Orchestra (Guillermo Estrada, Rubén Alonso Tamayo, Rodo Ibarra, Julián González, David Bautista Toledo) is a group of “Aliendígenas” from the border regions of California and Mexico. This experimental musical performance explores identities through the concept of aliendigenismo, or the shifting/transcendance of a person or group through real and spiritual borders, territories, physical bodies, and realities. Rancho Shampoo was recently included in the 2023 MexiCali Biennial, "Land of Milk & Honey" at The Cheech Marin Center for Chicano Art, Culture & Industry.